FirmVoice - 24/7 AI Receptionist for Law Firms | $497 Pilot
🔒 Built for 1-50 Attorney Firms 💰 30-Day Money-Back Guarantee ⏰ 5 Pilot Spots Remaining This Month

Your Competition Just Signed That 2 AM DUI Arrest Call.
You Were Asleep.

FirmVoice turns every after-hours emergency into a qualified lead—even when your office is closed. $497 pilot. 30-day guarantee. Built specifically for small law firms.

Start Your 30-Day Pilot
No long-term contract required
Works with your existing phone system
First qualified lead typically within 7 days
Full setup in under 48 hours

What 3 Missed Calls Per Week Actually Costs Your Firm

Average case value: $8,500
Missed calls per week: 3
Weeks per year: 52
Conversion rate (conservative): 30%
Lost revenue annually: $39,780

This assumes only 30% of missed calls would hire you. The actual number is likely higher.

Every week you wait costs your firm approximately $765 in lost cases. Your competitors aren't waiting.

Is FirmVoice Right for Your Firm?

Perfect If You:

  • Run a 1-50 attorney practice
  • Handle time-sensitive matters (arrests, custody, accidents, estate crises)
  • Lose cases to firms that respond faster
  • Want to grow without adding reception overhead
  • Currently use an answering service that gives generic responses
  • Need professional intake outside business hours

Not Right If You:

  • Only practice transactional law with no time pressure
  • Already have 24/7 in-house reception staff
  • Don't want any AI involvement in client communication
  • Need immediate attorney response (we capture and route, we don't give legal advice)

Exactly What Happens When Someone Calls After Hours

1

Call Comes In (11:47 PM)

Potential client's spouse just got arrested for DUI. They Google "criminal defense attorney [city]" and call your number.

2

FirmVoice Answers (Within 3 rings)

Professional greeting: "Thank you for calling [Your Firm Name]. I understand this is urgent. I'm here to help. Can you tell me what happened?"

3

Intelligent Intake (3-5 minutes)

Captures: Name, contact info, case type, urgency level

Asks: "Have you or the person arrested spoken to police yet?"

Determines: Whether this is high-priority for immediate attorney callback

4

Immediate Notification (Within 60 seconds)

If high-priority: Text + email to attorney on-call

If standard: Added to morning intake queue with full transcript

5

Follow-Up

You call back within 2 hours (emergencies) or next business day (standard). Lead is warm, expects your call, already trusts your firm.

Built for Your Practice Area

Family Law

Emergency Scenario: It's 6 PM Friday. An angry parent just violated the custody order and won't return the kids. The other parent is panicking.
What FirmVoice Does:
  • Captures details about the custody order violation
  • Asks about existing court orders and documentation
  • Assesses immediate safety concerns
  • Determines urgency level for attorney callback
  • Provides reassurance that help is on the way

Typical Call Types: Custody violations, domestic violence protective orders, emergency modifications, 4:30 PM panic calls before weekend

Typical Outcome: Attorney calls back within 1 hour, signs client that weekend before they call competitors.

Criminal Defense

Emergency Scenario: 3:15 AM Saturday. Client arrested at DUI checkpoint, sitting in holding cell, has one phone call left.
What FirmVoice Does:
  • Captures arrest details and location
  • Asks critical questions: "Have you spoken to police? Did you take any tests?"
  • Documents timeline of events
  • Immediately notifies on-call attorney (marked HIGH PRIORITY)
  • Captures family/friend contact info for follow-up

Typical Call Types: DUI arrests, drug charges, domestic violence arrests, warrant concerns, bail questions

Typical Outcome: Attorney responds within 30-60 minutes, often before client is even processed. First-mover advantage = case secured.

Personal Injury

Emergency Scenario: 9 PM Tuesday. Victim just left ER from car accident, insurance adjuster already called them twice, they're confused and scared.
What FirmVoice Does:
  • Captures accident details while fresh in memory
  • Documents injuries and medical treatment received
  • Asks about insurance contact attempts (critical timing)
  • Assesses case value indicators (injury severity, liability, damages)
  • Provides "don't sign anything yet" guidance without legal advice

Typical Call Types: Car accidents, slip and falls, workplace injuries, medical malpractice concerns, insurance disputes

Typical Outcome: Attorney calls next morning with case assessment. Client hasn't spoken to other attorneys or signed with insurance. Case secured.

Estate Planning

Emergency Scenario: 2 AM Sunday. Family member in ICU, no advance directives, kids fighting about medical decisions.
What FirmVoice Does:
  • Captures urgency of medical situation
  • Documents existing estate planning documents (or lack thereof)
  • Asks about family dynamics and decision-makers
  • Assesses whether this requires emergency guardianship/conservatorship
  • Schedules urgent consultation for next business day

Typical Call Types: Medical crisis planning, emergency guardianship, probate questions, trust disputes, end-of-life decisions

Typical Outcome: Attorney responds first thing Monday morning. Family grateful for quick response during crisis. Retained for emergency work + ongoing planning.

FirmVoice vs Traditional Answering Service

Feature Traditional Answering Service FirmVoice
Cost $600-1,200/month $497 pilot, then $697/month
Legal Training Generic script readers Trained on your practice area
Intake Quality Basic name/number Detailed questionnaire + urgency scoring
CRM Integration Manual entry required Auto-populates your system
After-Hours Coverage Sometimes (depends on service) Always (24/7/365)
Lead Qualification "Someone called" Priority scoring + case details
Practice Area Expertise One script for all law firms Customized for family/criminal/PI/estate
Response Time Variable (often several rings) Answered within 3 rings, every time

What Small Law Firms Are Actually Seeing

📊 12-Attorney Family Law Firm | Spokane, WA

Before FirmVoice:

  • 3-person reception team overwhelmed during peak times
  • After-hours calls going to generic answering service
  • Estimated 2-3 missed cases monthly = ~$25,000 lost revenue

After FirmVoice (90 Days):

  • 47 after-hours leads captured
  • 14 cases signed = $119,000 in new revenue
  • Reception team refocused on client service vs intake
  • ROI: 1,897%
"The 4:30 PM custody emergency calls alone paid for FirmVoice in the first month. Our answering service would just say 'someone will call you Monday.' FirmVoice actually gathers the details and creates urgency."
— Sarah M., Managing Partner
📊 8-Attorney Criminal Defense Firm | Des Moines, IA

Before FirmVoice:

  • Senior partner's personal cell rang at all hours
  • Missing 3 AM arrest calls meant losing cases
  • No work-life balance, burnout risk

After FirmVoice (90 Days):

  • 31 after-hours arrest calls captured
  • 19 cases signed = $142,500 in new revenue
  • Partner sleeps through the night
  • ROI: 2,280%
"Arrests don't wait for business hours. FirmVoice gives us the first-mover advantage without sacrificing our personal lives. Game-changer."
— Marcus R., Senior Partner
📊 22-Attorney PI Firm | Birmingham, AL

Before FirmVoice:

  • Spent $50k+/month on marketing
  • After-hours leads going to voicemail or competitors
  • Inconsistent intake quality during busy periods

After FirmVoice (90 Days):

  • 83 after-hours leads captured
  • 27 cases signed = $487,000 in new revenue
  • Consistent intake quality 24/7
  • ROI: 6,879%
"We were spending a fortune on marketing but losing leads after 5 PM. FirmVoice captures every accident call before our competitors even wake up."
— Jennifer T., Managing Partner
Results Disclaimer: Results shown are from actual client implementations. Your results will vary based on call volume, practice area, market conditions, and follow-up responsiveness. FirmVoice captures and qualifies leads—conversion depends on your firm's sales process. Past performance does not guarantee future results.

Questions Smart Attorneys Always Ask

Will my clients know they're talking to AI?
FirmVoice introduces itself as your firm's intake specialist. Most callers don't ask, and we don't volunteer. If asked directly, we explain we're an AI assistant designed to capture details accurately so an attorney can respond quickly. In 75+ firm implementations, we've had 3 clients express concern—all were satisfied after speaking with an attorney.
What about ethics rules and attorney-client privilege?
FirmVoice never gives legal advice and makes this clear to callers. We capture information, not provide counsel. We're designed with ABA Model Rule 7.1 and state-specific advertising rules in mind. You should review with your ethics counsel (we provide documentation to help), but we've successfully implemented in 18 states with zero ethics complaints.
I already have an answering service. Why would I switch?
Most answering services capture name/number. FirmVoice qualifies the lead, scores urgency, and integrates with your CRM. Think of it as upgrading from a message pad to a trained intake paralegal who never sleeps. We've had 23 firms switch from traditional answering services—all reported significantly better lead quality and conversion rates.
What if it doesn't work for my practice area?
That's why we offer a pilot with a 30-day money-back guarantee. If FirmVoice doesn't capture qualified leads in your first 30 days, you get a full refund. We've seen success in family law, criminal defense, personal injury, estate planning, and business law—but we'll be the first to tell you if we don't think it's a fit.
Do I need to change my phone system?
No. We forward your after-hours calls to FirmVoice or integrate with your existing system (depending on your setup). Most firms are operational within 48 hours with zero disruption to current operations. Our technical team handles the setup—you don't need any technical knowledge.
What happens after the pilot?
If you're happy with the results, you move to month-to-month billing at $697/month (no contract). If you don't continue, there's no penalty—you just let us know before day 30. About 89% of pilot firms continue (as of January 2025). You can cancel anytime with 30 days notice.
How long does setup actually take?
Most firms are operational within 48 hours. Here's the process: (1) You complete a 15-minute intake questionnaire about your practice, (2) We configure FirmVoice for your specific practice area, (3) We test the system with you, (4) We forward your after-hours calls. Our technical team handles everything—you don't need to do anything except answer a few questions about how you want leads handled.
Can I see a demo before committing?
Absolutely. Schedule a 15-minute overview call and we'll walk you through exactly how FirmVoice handles calls for your practice area. You can even call our demo number and experience it as a potential client would. We want you to be 100% confident before you commit to the pilot.

Your $497 Pilot Includes:

30-Day FirmVoice Access $697 value
Custom Practice Area Setup $500 value
Phone System Integration $300 value
Staff Training Session $250 value
CRM Integration (if applicable) $400 value
Priority Support for First 30 Days $200 value
Lead Transcript Access & Analytics $150 value
TOTAL VALUE: $2,497
PILOT INVESTMENT: $497
30-Day Money-Back
Guarantee
Month-to-Month
After Pilot
5 Spots Remaining
This Month

Why We Can Offer a 30-Day Money-Back Guarantee

Simple: FirmVoice works. In 75+ implementations, we've had 2 refund requests—both from firms in practice areas we specifically told them might not be ideal (neither followed our qualification guidance).

If you're a 1-50 attorney firm handling time-sensitive matters, and you don't capture at least one qualified lead in 30 days, you shouldn't pay for the service. Period.

Here's how it works:

  • If you're not satisfied for ANY reason within 30 days, email us
  • We'll process a full refund within 5 business days
  • No questions asked, no hard feelings
  • We'll even help you transition to another solution if requested

We can do this because FirmVoice consistently delivers. When skeptical attorneys see real leads coming in at 2 AM, they become believers fast.

Why I Built This for Small Law Firms

I spent 15 years as a practicing attorney. I personally know the importance of client emergencies—the 2 AM custody violations, the weekend arrest calls, the accident victims who need help immediately.

I lived the reality of missing critical calls because I was in court, with another client, or simply trying to have a life outside the practice. And I watched those missed opportunities turn into signed retainers for competitors who happened to answer faster.

Traditional answering services were useless—they'd take a name and number, but by the time I called back, the prospect had already hired the first attorney who responded with urgency. Hiring overnight reception staff was financially impossible.

That's why I built FirmVoice. Not as a tech solution built by outsiders, but as a system designed by an attorney who understands exactly what small firms need—professional intake that captures every emergency, qualifies every lead, and never sleeps.

I'm not a tech vendor trying to sell you software. I'm a former attorney who built the solution I wish I'd had when I was practicing.

Credentials

  • Former Practicing Attorney
  • 15+ Years Legal Practice
  • 75+ Firm Implementations
  • Built by Attorneys, for Attorneys

— Irvin Pean, Founder

Still Reading? Here's What Happens Next.

If you've read this far, you're exactly the type of attorney we want to work with—thoughtful, thorough, and serious about growing your practice intelligently.

Option 1: Start Your Pilot Now

Click below to begin your $497 pilot. We'll email you within 2 hours with setup instructions. Most firms are operational within 48 hours.

Start Your 30-Day Pilot

Option 2: Schedule an Overview Call

Not ready to commit? Let's talk about your specific situation. I'll tell you honestly whether FirmVoice is right for your firm.

Schedule 15-Minute Call

Option 3: Still Have Questions?

Email me directly: frontdesk@graymalkinadvisory.com

I read every email personally. Ask me anything about setup, pricing, ethics compliance, practice area fit—whatever you need to make an informed decision.

⏰ 5 pilot spots remaining this month 🔒 30-day money-back guarantee 📞 No long-term contract required